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mark@icresearch.co.uk

+44 (0)207 504 1311


IC research ltd,

35 Berkeley Square, Mayfair, London, W1J 5BF, UK

Consult the Market Research Specialists

Behavioural science

Ethnography and video/photography insights

Archetypology

Market investigation

Data mining

Respondent recruitment

International field and tab

Moderators and statisticians

Finding the narrative and telling the story

Whether analysing statistical data or interpreting body language, there’s always a story to learn and in turn, our job is to share that story with you and your stakeholders in a way that is intelligible, engaging, and usable.

Visual media, film, photography, and our other design-led output create clarity, bringing the insight to life and ensuring memorable impact.

  • As the cognitive scientiest Mark Turner once said, "Narrative imagining is the fundamental instrument of thought. Rational capacities depend upon it. It is our chief means of looking into the future, of planning, and of explaining.” 

Click to watch

Some of the sectors we service:

  • W. K. Clifford suggested that, “It is wrong always, everywhere and for everyone, to believe anything upon insufficient evidence.”


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