Market Research for Electronics & Consumer Durables

With a consumer perception that innovation slowed after the introduction of the tablet, it is an ever-increasingly blurred marketplace - one that brands find it difficult to stand out in.

At I C, we have been at the forefront of product appeal research since the first flat-screen TV and video console so you can trust that we can keep up and ahead of all technical trends.

Connectivity and smart devices are an intrinsic and withdrawal-inducing part of everyday life but dependence on technology is creating ever more demanding and sophisticated consumers. They are quick to spot UX flaws and have less and less brand loyalty - consumers have product/brand churn like disposable hankies.



Our insights into unremarkable brand perceptions and negative experience avoidance create that ‘Eureka’ or ‘I see!’ moment, helping R&D and Marketing activities to go from an also-ran to a whitespace market leader.