Get in touch

mark@icresearch.co.uk

+44 (0)207 504 1311


IC research ltd,

35 Berkeley Square, Mayfair, London, W1J 5BF, UK

Market Research for Hospitality & Retail

Having worked for hotels, restaurants, coffee shops, clothing retailers, and even ice cream parlours around the world, we’ve helped clients understand:


·        Brand Awareness

·        Impact Of Re-Branding

·        Store Design

·        Product Pricing

·        Delivery Demand

·        Customer Profiling

·        In-Store Behaviour


That’s just to mention a few of the ways we can help hospitality and retail businesses. We’ve told clients who, how many, how much, and how to reach their target customer. We even assist in defining the softer, less quantifiable elements like needstates, brand emotional proximity, and quality.


In the Hospitality and Retail sector, experience is king. Delivering an on-brand in-store feeling, attentive and interested customer service (both online and offline), and products/services that meet the need as well as excite are just a part of the set of attributes that research will help inform.

Some of the sectors we service:

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